Campaign Managers provide full ad operations service to

February 17, 2015
James Spinks


Top online horse racing website Racing and Sports has undertaken a holistic approach to advertising through the specialised ad operations service provided by Campaign Managers.

We at Campaign Managers have created an advertising solution for the business that covers all aspects of advertising, content creation and social media.

Sister-site Interplay Media are responsible for the advertising sales in the business, with Campaign Managers engaging in all other ad operations for each publisher.

Services to Racing and Sports include creating written content for the website and assisting in the management of social media channels through the creation of a specialised digital strategy.

In addition to this, advertising on the website and app is also integrated, including banner advertising, video applications such Teads and pre-roll functions, and XML odds integration.

As well as these services, Campaign Managers provides ad operations solutions, database management and campaign set up for Racing and Sports eDMs, e-magazine and its weekly newsletter the Good Oil that is served to over 30,000 users.